Program Highlights.
- Unique learning experience, taught by world class digital marketing professionals.
- Course prepares you all the latest industry insights, knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns
- Our online Digital marketing training course has been designed for 30+ guided learning hours.
- Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
KSM Digital Marketing Certificates
Now, more than ever, Digital Marketing is the most important part of the marketing mix and essential to an organization’s revenue generating potential. Demand for expertise in Digital Marketing is high, as there is a gap in qualified professionals. And with the available software platforms, channels, and analytics tools, the opportunities are endless. Kazian is a recognized in providing skills-based education, and our Digital Marketing Online Certificates provide you with the competitive advantage you need for your business and career. Learn from our outstanding Digital Marketing experts and earn a recognized credential in the marketplace through one of our certificates.
Learning Outcome
- At the end of this course students will be able to Understand:
- Understand how digital marketing techniques fit with your existing strategies.
- Be conversant with all the latest technologies that are available to the marketer.
- Be able to choose the most appropriate medium for each of your audiences.
- Be able to construct a social media strategy.
- Develop digital media metrics.
- Design innovative solutions to complex digital marketing challenges.
- Use keyword search tools to improve their websites and social profiles.
Key Benefits
- Learn A-Z of Internet Marketing
- Highly interactive & flexible E-learning
- Research based Content
- Learn on the move - internet / smartphone
- Assistance for Google Certification
What Media say about Digital Marketing?
Digital Marketing is for those who find within themselves a creative spark and passion for the internet. Vaijayanthi Kadhiravan outlines it all.
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New Delhi: About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business, say HR experts..
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2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According toa Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment in digital commerce in an effort to make a clearer connection between digital marketing spend back and business revenue...
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NEW DELHI: A growing number of marketers in India are leveraging digital marketing to increase their competitive advantage, a research by Adobe and CMO Council has revealed...
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Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a study show...
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Who's it for?
Marketing managers
Seeking increased confidence and a more rounded understanding of digital.
Career changers
Seeking an exciting career in a creative and analytical industry.
Graduates
Looking for a fast track into a competitive and fast changing industry.
Directors & Heads of Talent
Aiming to upgrade digital talent and stay ahead of the curve.
Mindset
Successful applicants have enquiring minds and are not afraid to challenge the status quo.
Become an In-Demand Professional
The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.
Course Modules
Unique learning experience, taught by world class digital marketing professionals.
- Introduction
- Exploring Digital Marketing
- What is Digital / Online marketing?
- Digital Marketing: A Rose by Any Other Name.
- The benefits of Digital Marketing over traditional marketing.
- Understanding marketing strategy.
- Digital marketing strategy.
PART 1
- Search Engine Optimization- Practical
- Introduction to Search Engine Optimization (SEO)
- How SEO affects your business
- Site Structure and URL Architecture
- Analyzing Keywords
- URL Mapping
- On Page Optimization
- What are Google Snippets
- Search Engine Optimization – Practical
Part 2
- Indexing of Website
- Sitemap
- Site Performance
- Content Marketing
Part 3
- Google Maps Claiming Business on Google – Practical
- International Targeting
- Multilingual Sites
- Mobile, Desktop Mapping
- Content of Social Media Marketing
- Introduction to Social Media Marketing
- Social Media Strategy
- Integration of Social Media
- Building a Community Online
- Getting Started with Facebook
- Building your Presence on Facebook
- Marketing with Facebook
- Facebook Ads
- Measuring the Performance with Analytics
- Getting Started With Twitter
- Building your Presence on Twitter
- Creating a Twitter Account
- Marketing with Twitter
- Measuring the Performance with Analytics
- Getting Started With LinkedIn
- Building your Presence on LinkedIn
- Measuring the Performance with Analytics.
- Getting Started with Pinterest
- Creating a Pinterest Account
- Measuring the Performance with Analytics
- YouTube for Business
- YouTube Advertising for Business
- Getting Started with Instagram
- How to create an Instagram Account
- Instagram Ads
- Measuring your performance with Analytics
- Upcoming Social Media Platforms
- Introduction to Email Marketing
- Importance of Email Marketing
- Industry Overview
- Sustainable Behaviours
- Email Content – Subject Line Length
- Email Content – Symbols in Subject Line
- Email Content – Top 5 Call – To – Action Buttons
- Maturity of email marketers
- Email Segmentation
- Live Content
- Personalization
- Top 5 Insights
- List Acquisition
- List Management
- Introduction to Pay per Click
- Media Planning Strategy and Concepts
- General Media Pricing
- Digital Campaign Targeting
- Creative Formats and Sizing
- Types of Digital Marketing
- Role of Digital in Campaigns
- Defining Content Marketing
- Creating a Foundation for Content Marketing
- Promoting your content
- Defining Blogging for business
- Creating Your Blog Content
- Mobile Marketing PPC-Practical
- Introduction to Mobile Marketing
- Establishing your mobile foundation
- Mobilize Your Web Presence
- Mobile Marketing and Text messaging
- Launching an SMS Campaign
- Optimizing your website for Mobile
- Building Mobile Applications
- Key Phases in Creating Mobile App
- Managing Mobile Advertising
- Introduction to Digital Media Planning
- Types of Advertising
- Buying and Selling Digital Media
- What is Ad Serving
- New Players Enabling Programmatic
- Media Buy Implementation – The Role of Trafficking
- Agency and Agency Client Roles Overview
- Introduction to Conversion Optimization
- Understanding Conversion Rate Optimization
- Conversion Tools
- Conversion Rate Optimization Strategy
- Setting Up Your Tests
- Conversion Rate and PPC
- Be an Optimization Champion
- Google Analytics Part-I (Practical)
- Google analytics Part-II (Practical)
- Introduction to Google Analytics
- Setting Up and Tracking
- Audience Dashboard
- Acquisition – Traffic Sources
- Engagement and User Behaviour
- Conversion, Goals, E Commerce
- Introduction to Mobile App Analytics
- Attracting New Users
- Measuring behavior
- Increasing revenue
- Google Adwords Part-I (Practical)
- Google Adwords Part-II (Practical)
- Introduction to Google Adwords
- Building up your Google Adwords Vocabulary
- Google Adwords Ads Types
- Defining Advertising Goal
- Demonstration of Google Adwords Campaign
- Introduction to Lead Generation for Business
- Lead Generation Tactics
- Prospects
- Convert Prospects to Qualifying Leads
- Transform Leads to Customers
- Create a Positive Purchase Experience
- Exceed Customer Expectations
- Create Loyal Advocates
- Measure and Optimize
- Tools and Resources
- Introduction to YouTube Marketing
- Understanding YouTube as a Marketing and Advertising Platform
- Creating Marketing Videos
- Creating Your YouTube Channel
- Creating Content for YouTube Marketing.
- Building an Audience & Social Marketing
- How Can You Use YouTube to Market Your Business
- Getting started with Advertising on YouTube
- YouTube Advertisements Formats
- YouTube Analytics Part I
- YouTube Analytics Part II
- How to Boost YouTube Visibility
- What is YouTube Card and How to Use YouTube Cards to Promote Your Business
- Little-known YouTube Features for Marketers
Our students have worked for companies like
